Hello!
I’m Pietro, a creative director for emerging platforms.
I’m currently the Founder of Transforms.AI, merging AI with culture through real-time, interactive entertainment. I was previously Co-Founder, CCO & Head of Innovation at Secret Location (acquired by eOne/Hasbro in 2018), where I was responsible for the R&D and creative production of ground breaking interactive experiences. It’s an old cut, but you can watch my creative direction reel here.
I love AI, innovative branding/UX design, and leading teams through the unexplored.
Awards
2 Emmy Awards, 15 Canadian Screen Awards, 3 Webby Awards, 5 FITC Awards, 1 Gemini Award, 1 Japan Prize (nomination), 1 Cannes Lion, 1 Peabody Facebook Award, 1 VR Award (nomination), 3 Digi Awards, 2 Rockie Awards, 2 Marketing Awards, 1 Digital Dozen, 1 Cassies Award
Press & Appearances
MIT Tech Review, Mashable, Venice Film Festival (World Premiere), SIGGRAPH, MIT MediaLab, IFA Berlin, Mutek Montreal, FITC Toronto, The Space UK, VR Focus, Upload VR, Hollywood Reporter, The National Post, Museum of Other Realities, Automated Podcast, Canadian Business Top Innovators, MipTV, Voices of VR, Strategy Magazine, Ask AI Podcast, AI World Forum, BFI London Film Festival, Festival du Nouveau Cinéma, United Nations Innovation Cell, IDFA DocLab, NeurIPS, Inverse Magazine
Clients & Partnerships
Red Bull, Coca-cola, Mitsubishi, Nissan, Chorus Entertainment, Bell Media, Shaw Media, NBC, Fox, HBO, LA Philharmonic, Secret Location, Thought Cafe, Women in Film & Television, Dark Slope Studios, Entertainment One, Funny or Die, PBS, Philip K. Dick Foundation, National Film Board of Canada, CBC, Interac, Samsung, IFC, CIFAR, Columbia School of Journalism
Research Publications
Agence: an interactive film exploring multi-agent systems and human agency
Malakai: Music That Adapts to the Shape of Emotions
Agence: A Dynamic Film about (and with) Artificial Intelligence
Interactive Cinema: The Ambivalent Ethics of Media Participation (Coming Spring 2024)
The Best American Infographics (2013)